With roots in classical Latin literature, lorem ipsum has been the print industry's standard dummy text since the 16th century, and it was popularized in the 1960s. It has become the de facto placeholder text in web design, too (as gathering content from clients can often be a frustrating process), and is used in place of meaningful content during the design phase.
Some argue that "real data delivers really effective design," and by using dummy text, you create a domino effect in your design that will have consequences when real content is added.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose.
